Latest News & Updates

AI answers now sit above your search results. Here is what the data says about getting your brand cited by AI, plus a simple 30-day plan to start.

OpenAI launched ChatGPT Work on 9 July 2026 — an agent that acts across your apps, works for hours, and delivers finished sheets, slides and docs. The marketer's so-what.

OpenAI shipped the GPT-5.6 family on 9 July 2026. The real story isn't "smarter" — it's cheaper and more agentic. Here's the marketer's so-what.

From 1 July 2026 Meta adds a 2–5% "location fee" on ads delivered in six UK/EU markets. Here's who's hit, why your ROAS won't show it, and how to rebuild break-even.

A 0→1 D2C launch playbook from YARD: sharp offer and positioning, clean tracking, an AI-native creative engine, channels in sequence, and scaling on real signal.

A tactical playbook for structuring a Meta ad account in the Advantage+ era: hierarchy, consolidation, prospecting vs retargeting, and a clean starter setup.

ROAS vs ROI for D2C marketers: the formulas, a worked example, break-even ROAS, why platform ROAS inflates in-dashboard, and which metric you should trust when.

CAC is what you spend to win one new customer. Learn the CAC formula, see a worked example, and find out what a genuinely good CAC looks like for your brand.

We ran AI vs human ad creatives in a live A/B test across paid campaigns. See the CTR, CVR, CPA, and ROAS results — and when each one wins.