Latest News & Updates

What AI marketing tools really cost in 2026, from ChatGPT and Claude to Canva and HubSpot, plus the promos, per-seat maths and unused licences that inflate the bill.

AI browsers now have millions of users and they change how people reach your site. Here is what Comet and Atlas actually do, and how to market inside them.

Inkling is Thinking Machines' first open-weights model: 975B parameters, Apache 2.0, text plus image plus audio. Here is what it means for marketers.

ChatGPT search is changing how people find products. Here is what the 2026 data shows, why your analytics hides it, and what to fix first.

Anthropic shipped Claude Fable 5.1 and Mythos 5.1 on 1 September. Cache reads cost 75% less and the science score more than doubled. Here is the so-what.

Runway's Solaris draws a website frame by frame as you use it, with no code underneath. What shipped, what the numbers say, and the crawl question it leaves open.

Agentic AI is past the demo stage and short of the promise. Here is what marketing agents genuinely do in production today, what they cannot, and where to start.

Apple's new Siri AI ships this autumn. Here is what an on-device assistant changes for brand visibility, and the 90-day prep list that actually matters.

Perplexity's Portable Computer runs a full AI agent on hardware you own, with no per-credit charge. What unmetered AI changes for a marketing team.