Latest News & Updates

Google added AI image generation to AI Overviews (Nano Banana) and gave Google Images a Pinterest-style redesign. What it means for image SEO and marketers.

Google launched Gemini 3.6 Flash, Flash-Lite and Flash Cyber on July 21, 2026. New pricing, a Mythos rival, and the marketer moves to make this week.

AI answers now sit above your search results. Here is what the data says about getting your brand cited by AI, plus a simple 30-day plan to start.

OpenAI launched ChatGPT Work on 9 July 2026 — an agent that acts across your apps, works for hours, and delivers finished sheets, slides and docs. The marketer's so-what.

OpenAI shipped the GPT-5.6 family on 9 July 2026. The real story isn't "smarter" — it's cheaper and more agentic. Here's the marketer's so-what.

From 1 July 2026 Meta adds a 2–5% "location fee" on ads delivered in six UK/EU markets. Here's who's hit, why your ROAS won't show it, and how to rebuild break-even.

A 0→1 D2C launch playbook from YARD: sharp offer and positioning, clean tracking, an AI-native creative engine, channels in sequence, and scaling on real signal.

A tactical playbook for structuring a Meta ad account in the Advantage+ era: hierarchy, consolidation, prospecting vs retargeting, and a clean starter setup.

ROAS vs ROI for D2C marketers: the formulas, a worked example, break-even ROAS, why platform ROAS inflates in-dashboard, and which metric you should trust when.