Latest News & Updates

We published 53 AI-written blogs in 10 weeks and measured everything. Clicks rose 47%, position improved 24 places, impressions fell. Here is the honest read.

Meta retired the off-platform data opt-out in July 2026. Your retargeting pools just grew. Here is what changed, what it does to your numbers, and what to fix.

AI Overviews cut clicks from 15% to 8%, and zero-click search hit 68%. Here is what the 2026 data shows and which pages still earn a visit.

A ₹5L monthly SaaS marketing budget cannot do everything. Here is a channel-by-channel split, the benchmarks behind it, and what to cut when money is tight.

Anthropic shipped Claude Fable 5.1 and Mythos 5.1 on 1 September. Cache reads cost 75% less and the science score more than doubled. Here is the so-what.

Runway's Solaris draws a website frame by frame as you use it, with no code underneath. What shipped, what the numbers say, and the crawl question it leaves open.

Agentic AI is past the demo stage and short of the promise. Here is what marketing agents genuinely do in production today, what they cannot, and where to start.

Google pushed the DSA auto-migration to February 2027. Here is the real timeline, what you lose, and a campaign-by-campaign plan to move to AI Max safely.

Apple's new Siri AI ships this autumn. Here is what an on-device assistant changes for brand visibility, and the 90-day prep list that actually matters.