Latest News & Updates

GPT-5.6 ships in three tiers. Here is what Sol, Terra and Luna each cost, what they are good at, and how to route real marketing jobs to the right one.

Meta ad costs climbed again in July 2026. Here are the four real causes — auction pressure, new location fees, audience changes — and how to diagnose yours.

A repeatable AI competitor analysis playbook: the 6-lens framework, the right tool per job, copy-paste prompts, and how to turn findings into action.

Anthropic will watermark Claude text and sign files with C2PA. The catch: the mark records that Claude touched your work, not that it wrote it.

Meta open-sourced Muse Glimmer: a 30B agent that runs on a 24GB laptop under Apache 2.0. The benchmarks, the security catch, and the so-what.

SpaceXAI's Imagine Image 2.0 is live: precise edits, 5-image composites, 9 ratios, 15 templates. Where it ranks, and what it means for marketers.

Alibaba released Qwen3.8-Max on August 2, 2026: 2.4T parameters, $2/$6 per million tokens, and a benchmark that made it run online shops for a year.

Search Console platform properties are now live for everyone, plus a new Google guide for social and video search analytics. Here is the marketer's playbook.

Anthropic launched Claude Opus 5 on July 24, 2026 — near-Fable-5 intelligence at half the price, plus a Fast mode. The moves marketers should make now.